Democratic Design is Launched

1995

The term “Democratic Design” is used for the first time during the furniture fair in Milan in 1995. “I’ll never forget the feeling of seeing that statement on the billboards and trams of Milan during the fair. I sat outside drinking Campari and watching the trams go past bearing the words `Il design democratico – IKEA´”, explains Per Hahn, an archivist at the IKEA Museum in Älmhult.