Say Hi to the flat pack
High costs and damage rates when transporting furniture via mail order are a constant thorn in Ingvar’s side. Although flat-pack furniture already exists, it hasn’t really taken off in Sweden yet. It takes a demonstration by IKEA supplier Ovendals in Hultsfred of a very stable flat-pack table for this to change. Flat-pack, self-assembly products become the solution to the transportation struggle, and the rest is history.