Sow a seed launches

1998

In 1983, a forest fire destroys 18,500 hectares of rainforest in Malaysian Borneo. When Ingvar Kamprad, hears about it he wants to contribute to the rainforests regeneration. So, in 1998, we begin financing the “Sow a seed” project, leading to more than 12,500 hectares of rainforest being replanted.