The first IKEA restaurant opens
In June 1960, only coffee and cold dishes are offered in IKEA stores. By the end of the year, the IKEA restaurant kitchen is fully equipped, including a microwave oven – a novelty at the time. Everything from hot snacks such as hamburgers to á la carte dishes are served. The idea comes from something Ingvar observes: people leave the store at lunchtime to eat in one of the restaurants or street kitchens in Älmhult. This interrupts the whole buying process. He realises that hungry customers buy less. Or as we often say, it’s tough to do business on an empty stomach.