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The first Life at home report


We start using a new method of exploring life at home: a mix of our own research and interviews. The first report focuses on morning routines. We interview a total of 8,292 respondents aged between 18 and 60 in 8 cities. We find out all kinds of things – for example, we learn that 52% of Berliners interviewed press the snooze button at least once, and 36% snooze more than once.

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