Meta + Rayban = much bigger success than expected

Reality Labs, Meta’s XR division formed in 2020, is reportedly being reorganised into two distinct groups, ‘Wearables’ and ‘Metaverse’.

As reported by The Verge’s Alex Heath, Meta CTO and head of Reality Labs Andrew ‘Boz’ Bosworth recently announced the reorg in an internal memo to employees, it came out that the Ray-Ban Meta smartglasses were “a much bigger success than we expected".

In a recent Ericsson ConsumerLab study about XR early adopters about expectations, pioneers polled by Ericsson expect the number of consumers combining augmented reality AR devices – such as AR glasses – with next-generation smartphones, to double in the next five years. In the report Augmented Tomorrow: AR Experiences Beyond Smartphones and AR Filters, consumers are likely to pay 20% more for the portability of XR. Making a good case for Meta Rayban, 61% of consumers polled also said they would not wear AR/MR (mixed reality) devices in public if they were not visually appealing.

Ericsson estimates are supported by Mordor Intelligence which estimates the Extended Reality Market size to go from USD 105.58 billion in 2024 to USD 472.39 billion by 2029, growing at a CAGR of 34.94% during the forecast period (2024-2029).

Lightweight, feature-rich, and sleek products like the Meta-empowered Rayban will enhance daily routines with heads-up displays for real-world context and interactive experiences​. Head up for more immersive and practical experiences on the go!