Turning random internet drama into songs

Montreal-based artist/producer Lubalin takes "random internet drama" and re-enacts it hilariously in song. He's only made three videos so far but they've gone viral. Now other TikTok users are making duet videos with him and the phenomenon is growing.

Lubalin began studying what makes things go viral on the TikTok platform and figured out "You need a hook, then you need to deliver, he said. He definitely figured the "hook" and "deliver," watch:

Screenshots from some of the duets now going viral.

https://www.tiktok.com/@jasonrodelo/video/6912199947228105989?lang=en