IKEA to provide customers with clean energy
IKEA shoppers in Sweden will be able to not only buy everything from lights to appliances in one gargantuan blue building, but they can also, from September, buy the clean energy from IKEA to power those items.
IKEA who also earlier have taken steps into the service economy, with offerings such as TaskRunner, believes that a more sustainable life starts at home and wants to make sustainable living accessible and affordable for the many people. The STRÖMMA service is an “electricity subscription,” won't only be good for the planet but also the customers’ wallets.
Link to article Ingka newsroom here: https://www.ingka.com/news/sweden-first-ikea-market-to-start-offering-electricity-from-wind-and-solar-through-stromma-service/